Well, its been a very busy week this week, what with getting a new job (!), finding a new flat (!) and handing in my draft assignment (!) so my blogging this week may not be the greatest, I warn you now.
So, pizza Friday is a phrase that spreads around a few of us here at work around lunch time.. on a Friday (obvs). Basically to make Friday eeevvvenn better we gather up a few of the willing souls and order some Dominoes to the office. This Friday of course was no different and after the crazy week I have had was a welcome treat!
Dominoes (in Wimbledon, because I think some franchises do different deals) are doing this deal called ‘Feed 4 for £5’. Basically you get 2 pizza, wedges, garlic bread and a bottle of drink for £20 which for you mathematicians out there, is a Fiver each for 4 people. We have been ordering this for a few months now and we always have had 8, or I think once we had 12, people. Here is all of us today looking hungry:
Anyway – the marketing bit:
For me personally, what makes me go to Dominoes each week over competitors is not down to this deal but purely for their Garlic and Herb dip. Sad I know, and when I said it today while we were eating it, I did get some funny looks, but it is the dip that makes me spend the bucks for the pizza.
I have searched high and low for dip sold in bottle form at the supermarket that is similar, because lets face it if I had the dip I would just buy a cheap £2 pizza and be happy. And this is exactly why Dominoes will nnneverrrrrrrr bring out their Garlic and Herb dip in the supermarkets. They know exactly what the crazys like me will pay for the dip.
This form of marketing is called differentiation using the dip as their USP (Unique Selling point) which basically means what’s unique about a particular company, product, or service so people will go to their company over another – And you just thought it was dip!
Anywho for those of you like me who are Garlic and Herb dip lovers I have found a recipe which is similar (not as good but will do):
- 3 tblspn Mayo
- 1 clove crushed garlic
- 1 and 1/2 tspn Parsley
- 1/2 tspn Mustard
- 1 tspn lemon juice
Let me know what you think if you make it, and what pizza places you go to because of one of their products.
Happy Friday Everyone
PS Yes I have gone into a Dominoes before now and asked for 10 dips, no pizza, just dip….. I need to get a life.